Etro

Etro is New Tradition: the sum of creative experimentation and artisan know-how, since 1968.

Etro was founded by Gerolamo "Gimmo" Etro as a textile design company. By the time the company was born, Gimmo and his wife, Roberta, an antiques dealer, had amassed a collection of 300 antique shawls, still one of the largest private collections in existence today. The main stylistic driver for Etro over its first decades was the paisley pattern and variations on this theme.